This year Christmas at Magic Alley will be a little different. Given recent events we are making sure that we have a socially distanced Christmas. This means we will only be admitting one family group/bubble at a time. Entry will be staggered in order to maintain your safety at all times.

If you have a group of more than one household please contact us so we can see if we can book the two or more households in slots next to each other. This is a safeguard in case the Prime Minister states households can no longer socialise. Please email Sam our Events Manager on Also book Refund Protection as it has additional Covid-19 cover – you can read more here

If you cannot see a slot available when you want to come please email us as we might be able to help. Our Events Manager is releasing tickets in blocks to keep track of numbers and make sure social distancing can be maintained.

Please note that online bookings are non exchangeable. If you do need to change a booking please telephone us on 01789 290969, a £5 administration charge will be applied.  Please note online bookings will not be refunded unless the event is cancelled or unless refund protection is purchased and the reason for the refund falls within the cover offered by Ticketsource.

Our Christmas experience takes place in our Enchanted Manor which is a series of 10 rooms ending in our Enchanted Forest which becomes covered in snow. You will travel through the rooms which this year have a sweet/chocolate factory theme and complete a Christmas quest solving some puzzles and meeting the magical folk in the Enchanted Manor. Visitors then meet Father Christmas and receive a present and candy cane then continue with the quest till you end up in the forest where you can play in the snow and throw snowballs! (very soft ones we hasten to add!) – The experience usually it takes about 45 minute to an hour.

All tickets are for timed entry, you will not be admitted before your booked entry time, so please do not arrive more than 5 minutes early. There will be plenty of time to explore the Magic Alley Emporium after your visit to Father Christmas





What do we need to bring and what should we wear?

Don’t forget to bring your ticket and any letters that you would like to give to Father Christmas.  The experience is completely indoors so you can dress however you like. Please do not bring huge amounts of bags as there is no storage.


What does the experience include & how long does the experience last?

On arrival each party will be given a copy of the Christmas quest which will guide you around the experience during the course of which you will meet Father Christmas who will spend quality time with your party. Each member of the party will receive a gift from Father Christmas.

The experience will last approximately 45 to 60 minutes


Can I buy additional tickets on the day?

In exceptional circumstances it may be possible to purchase up to 2 additional tickets on the day. However this is subject to availability and it would be advisable to telephone at least 48 hours in advance of your booking to confirm availability.


Will we receive a gift?

Everyone who visits Father Christmas receives the same gift, a copy of this year’s specially commissioned Christmas Story (even the grown-ups) this is because the story is intended to be read together as a family on Christmas Eve.

In addition everyone will receive an individually wrapped candy cane in line with our Christmas theme. Please feel free to regift the candy cane if it is not to your taste.


Should we arrive early?

Please arrive as close to your entry time as possible as each ticket has an allocated timed entry slot.


What happens if we’re late?

We will do our best to accommodate you, but please let us know if you’re going to be more than 10 minutes late so that we can let those ahead of you enter rather than keep them waiting.


Can we take photos or a video?

Yes! As many as you like! If you would like to tag us in on Facebook our page is on Instagram we are


Can I cancel my booking?

You may cancel but unfortunately tickets are non refundable unless you have purchased tickets online and additionally purchased refund protection.



We do not have our own car park. Therefore, please allow plenty of time to find a parking space and get to us before your entry time.  The closest car parks are: the NCP car park Rother Street, Stratford on Avon, CV37 6JP or the Windsor Street Surface Level or Multi Storey Car Parks CV37 6NL or Arden Street, Stratford-upon-Avon, CV37 6PA