This year Christmas at Magic Alley will be a little different. Given recent events we are making sure that we have a socially distanced Christmas. This means we will only be admitting one family group at a time. Entry will be staggered in order to maintain your safety at all times.


If you don’t find the slot you want online some additional timed slots are available in store so please do give us a call on 01789 290969 to check availability


All tickets are for timed entry, you will not be admitted before your booked entry time, so please do not arrive more than 5 minutes early. There will be plenty of time to explore the Magic Alley Emporium after your visit to Father Christmas


What do we need to bring and what should we wear?

Don’t forget to bring your ticket and any letters that you would like to give to Father Christmas.  The experience is completely indoors so you can dress however you like. Please do not bring huge amounts of bags as there is no storage.


What does the experience include & how long does the experience last?

On arrival each party will be given a copy of the Christmas quest which will guide you around the experience during the course of which you will meet Father Christmas who will spend quality time with your party. Each member of the party will receive a gift from Father Christmas.

The experience will last approximately 45 to 60 minutes


Can I buy additional tickets on the day?

In exceptional circumstances it may be possible to purchase up to 2 additional tickets on the day. However this is subject to availability and it would be advisable to telephone at least 48 hours in advance of your booking to confirm availability.


Will we receive a gift?

Everyone who visits Father Christmas receives the same gift, a copy of this year’s specially commissioned Christmas Story (even the grown-ups) this is because the story is intended to be read together as a family on Christmas Eve.

In addition everyone will receive an individually wrapped candy cane in line with our Christmas theme. Please feel free to regift the candy cane if it is not to your taste.


Should we arrive early?

Please arrive as close to your entry time as possible as each ticket has an allocated timed entry slot.


What happens if we’re late?

We will do our best to accommodate you, but please let us know if you’re going to be more than 10 minutes late so that we can let those ahead of you enter rather than keep them waiting.


Can we take photos or a video?

Yes! As many as you like! If you would like to tag us in on Facebook our page is on Instagram we are


Can I cancel my booking?

You may cancel but unfortunately tickets are non refundable unless you have purchased tickets online and additionally purchased refund protection.



We do not have our own car park. Therefore, please allow plenty of time to find a parking space and get to us before your entry time.  The closest car parks are: the NCP car park Rother Street, Stratford on Avon, CV37 6JP or the Windsor Street Surface Level or Multi Storey Car Parks CV37 6NL or Arden Street, Stratford-upon-Avon, CV37 6PA