“It is one thing to read about dragons, fairies and time travellers, but quite another to actually meet them…”

Will Shakespeare (in The Other Doctor by Dave Matthews)


We are now closed in line with Tier 4 restrictions


From July 24th face coverings become mandatory in shops in accordance with government guidelines.

If are exempt (under 11 or have a medical condition) please rest assured that we will be sympathetic and will not interrogate you as to why you are not wearing one.

From the moment you step through the doors and realise that it really is bigger on the inside you are sure to find something to ignite your imagination. 

Magic Alley is packed to the rafters with books, toys, dragons, crystal balls, spells, magic tricks, historic art prints and magical objects and curios you never knew you needed – perfect to find that unique gift for someone special or to treat yourself.

If you would like to be taken on a guided tour simply click the play button when you enter the shop below, otherwise feel free to explore using your mouse or cursor keys on the keyboard


Ever wondered what goes on inside The Enchanted Manor? At the moment if you can’t visit us in person you can visit us virtually! Complete the quest and answer the video riddles and clues and then send us your answers and if you do well you will get an Introductory Diploma in Wizardry Certificate and a voucher to use in the emporium next time you visit!

For more information click here




Our Christmas opening hours are as follows:-

Monday 21st – 10am to 8pm

Tuesday 22nd 10am to 8pm

Wednesday 23rd 10am to 8pm

Christmas Eve 10am to 5.30pm

Christmas Day Closed

Boxing Day Closed

Sunday 27th Closed

Monday 28th Closed

Tuesday 29th 10am to 5.00pm

Wednesday 30th 10am to 5.00pm

New Year’s Eve 10am to 5pm

New Year’s Day Closed


Our usual opening hours are as follows:-

Monday – 10am to 5pm

Tuesday 10am to 5pm

Wednesday 10am to 5pm

Thursday 10am to 5pm

Friday 10am to 5pm

Saturday 10am to 5pm

Sunday 11am to 5pm

If you would like to know more and keep up to date with all the magical goings on then please do subscribe to our newsletter!

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