Stratford upon Avon’s Most Magical Attraction

and Spellbinding Emporium


Click here for details of our exciting new event The Enchanted Treasure Trail


From the moment you step through the doors and realise that it really is bigger on the inside you are sure to find something to ignite your imagination. 

Magic Alley is packed to the rafters with books, toys, dragons, crystal balls, spells, magic tricks, historic art prints and magical objects and curios you never knew you needed – perfect to find that unique gift for someone special or to treat yourself.

If you would like to be taken on a guided tour simply click the play button when you enter the shop below, otherwise feel free to explore using your mouse or cursor keys on the keyboard


Visit us virtually

Ever wondered what goes on inside The Enchanted Manor? At the moment if you can’t visit us in person you can visit us virtually! Complete the quest and answer the video riddles and clues and then send us your answers and if you do well you will get an Introductory Diploma in Wizardry Certificate and a voucher to use in the emporium next time you visit!

For more information click here


Our opening hours are as follows:-

Monday – 10am to 5pm

Tuesday 10am to 5pm

Wednesday 10am to 5pm

Thursday 10am to 5pm

Friday 10am to 5pm

Saturday 10am to 5pm

Sunday 10am to 5pm


Telephone 01789 290969



Magic Alley

Unit 23A Bell Court

Stratford upon Avon

CV37 6EX

The closest car parks are: the NCP car park Rother Street, Stratford on Avon, CV37 6JP or the Windsor Street Surface Level or Multi Storey Car Parks CV37 6NL or Arden Street, Stratford-upon-Avon, CV37 6PA



If you would like to know more and keep up to date with all the magical goings on then please do subscribe to our newsletter!

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